Dr AJITABH AMBASTHA
MBA, PhD
PROFESSOR
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Sustainable Tourism, Hospitality and Events AJITABH AMBASTHA,MANISH KUMAR SRIVASTAVA,ABHISHEK KULKARNI, SATYENDRA UPADHYAY, SUMAN SARKAR 9781032786094 /
2 AI for Sustainable finance and sustainable technology AJITABH AMBASTHA,H. DHDIA, K. DESAI, M. PARIHAR, O. CHAVAN, P. PATIL, S. JHAWAR ISBN 978-3-030-93464 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 International Conference: Sustainability-led Transformation in Business & Society SLTBS 2026 CONFERENCES ESG Adoption and Sustainability Reporting in Medium-Scale Textile MSMEs: A Systematic Review and Conceptual Framework PRESENTER) CHRIST (Deemed to be University)Bangalore 25/02/2026
2 XEMOVA '26: A National-level Hybrid Conference on Pioneering Business Frontiers through Research CONFERENCES Emotional and Rational Advertising appeals and their influence on purchase intention: A Study of Brand Attitude as a mediator in FMCG PRESENTER) CHRIST (Deemed to be University) 27/02/2026
Invited Talks
Sl.No. Titel of the Program Name of the Program Date Name of the Institution
1 CII HR Excellence Assessment - 14-16 Nov '24 Excellence Assessment 14/11/2024 CII
2 Corporate Competitiveness Lecture Session @ SOM, IITB 25/01/2025 IIT Bombay
3 Benchmarking: As a Tool for Business Excellence in DIgital Area 26/09/2025 IISc., Bangalore
4 Faculty Recruitment Panel 19/09/2025 CHRIST (Deemed to be University)
MPhil/PhD Guided/Adjudicated
Sl.No. Title Name of Student Institution Role Status Month Year
1 Design and Development of a Conceptual Framework for SustainableRemanufacturing Processes in Mobile Phones.” Christ University RAC_DC Ongoing
2 Sustainability Reporting and ESG Adoption in Medium Enterprises: A Framework for Risk Mitigation and Competitive Advantage Christ University RAC_DC Ongoing
Workshop/FDP/Training programme
Sl.No. Name of the Workshop/FDP/Training programme Name of Organiser Level Role Date
1 Teaching and Research for Tomorrow: Innovation, Impact and Global Readiness Institutional Participant 13/05/2025
Awards/Achievements/Others
Sl.No. Name of the Awards/Achievements/Others Description Organisation Month/ Year
1 Citations 1000+ 1000 + Citation from 1 paper and Top 60 Researchers in Area of COMpetitiveness IIT Bombay 25 January 2025
2 Panelist- Xenova 2025 Panelist- Xenova 2025 CHRIST Univ 07 March 2025
3 Business Coach - Delhi Govt. Incubation Directorate of Education, NCT Delhi 01 April 2024
4 CII Sr. Assessor Assessor for HR Excellence Award CII 11 March 2026
Consultancy
Sl.No. Faculties Theme of Consultancy Type
1 AJITABH AMBASTHA CMMI Level 3 Training MOU_BASED
2 AJITABH AMBASTHA To Train, conduct Gap Analysis in Cochin Shipyard Ltd.[CSL] MOU_BASED
3 AJITABH AMBASTHA Benchmarking: Select Products & Services of Ujjivan Bank
4 SUJIT K S ,,AJITABH AMBASTHA Strategic Benchmarking for Ujjivan Small Finance Bank Ltd. RESEARCH_CONSULTANCY